The Blade v7 racquet and the players who play it are ‘Greater Than’ in so many ways. In drive, in work ethic, in performance. Led by the greatest of all time Serena Williams. This campaign is a case study in iconography, in image, symbol and message. No need for frilly designs or glib words. Its message is simple: if you want to improve your game and life, you should aways strive to be Greater Than.