The most recognizable basketball player on the planet. Year two of her Signature Series was an opportunity to finally do what no other brand has done for her: make her the center of a campaign that celebrates her love of the game that always brings her back to center. Storytelling needed to not only highlight her, but the product design that reflected all the things that centered her. The thing they all had in common? All roads lead to the game she loves. All roads lead back to the game of basketball.

Credits: John O’Connor, Art Director / Danny O’Shea Senior Designer / Noah Porter, Director / David Picioski, Marketing Director /. Charlotte Melgard, Project Manager