Concepted, sold-in, and wrote (tagline, scripts, essence statements, digital) a campaign for the biggest basketball player on the planet. Year two of Caitlin’s Signature Series was an opportunity to finally do what no other brand had done for her: make her the center of a campaign that celebrates her love of the game. For her and aspiring players everywhere, all roads lead back to the game they all love: the game of basketball.

Credits: John O’Connor, Art Director / Danny O’Shea Senior Designer / Noah Porter, Director / David Picioski, Marketing Director /. Charlotte Melgard, Project Manager