Beyond the Arc Essence Statement

There’s much to be learned in the curve. A simple shape, yet one that beautifully permeates the game – in the air, on the floor and in a player’s movement. And like the path of Caitlin’s release floating toward the rim, the arc of her new Signature Series artfully elevates with elite materials, ahead-of-the-curve technology and finishes, and immaculate, full-circle design, creating a pure sensory experience. So when it hits the eye, hits the hand and hits the court, it hits your soul. All in a path that bends toward greatness in practice and performance, to write her story and write the stories of the players who play it.

Credits: John O’Connor, Art Director / Michelle Kim, Graphic Designer / Cooper Davis, Director / Rabbits Black, Producer / David Picioski, Marketing Director / Charlotte Melgard, Project Manager